Just returned from my 5th visit to the NAMM show. The Baskin-Robbins for musicians. Hundreds of exhibits. Thousands of people. A lot of opportunity to be informed. A lot of information about web sites, content marketing, social media, the threat to brick and mortar stores from on-line retailers. We learned that we can't out-Amazon a company like Amazon, out GC a company a company like GC (Guitar Center) and out E-Bay a company like E-Bay, etc.
The good news: Our materials are still more relevant and desirable than any others and they will always be because if anyone is going to make our products obsolete, it will be us that does it.
Small and nimble on purpose.
The good news: Our materials are still more relevant and desirable than any others and they will always be because if anyone is going to make our products obsolete, it will be us that does it.
Small and nimble on purpose.