I was sitting at a table in the Hilton Hotel drinking some cranberry juice (“less than 10% juice”) and chatting with an electronics engineer from Poland who was in the U.S for the first time. He is trying to help market a switch that won’t effect the life of any piano player that I know. He’s talking about the size of the show (too big), the advantages of doing business in the U.S (unrestricted travel and no tariffs from state to state, and a few other things that I’ve obviously taken for granted).
I brought my granddaughter’s husband who has recently graduated as a recording engineer. The whole experience has made him (according to one report) giddy. I remember my first time attending the NAMM trade show in 2004. Way too many interesting things to see. If you stop to talk about a few of them, there are other things you’ll just never find.
If you’re a music teacher or publisher, attending NAMM gives you new insight into the music industry. Pianos and piano teachers are not even close to being in the majority.
Why do I go? First, I “believe in music” which is sort of like a NAMM motto. I believe in the intrinsic (musical) benefits of learning to play a musical instrument and I believe in the extra-musical benefits (the cognitive contributions, the social benefits, the health and wellness benefits).
Secondly, I go because I see new things. Some of those things I want to buy to resell to our organization of MusicMaster™ Insiders. I hope to find ideas that improve the musical experiences of the private music teacher and his/her students. I’m always a little disappointed that the people from NAMM seem to be trying to solve the financial and logistical dilemmas in the school systems and overlooking the problems that are created for the music industry by the inadequate approaches and curriculum materials used on and by private students.
Watch for details about some of the new things, especially things that help those of us who teach and publish to be better at what we do.